Author Archives: Laura Sinnott

Sonic Branding and the Audio Branding Congress Pt. 2

November 4th, 2011 | by Laura Sinnott

The Audio Branding Congress is happening in less than two weeks here in NYC, so I thought I'd hit you readers with some more musings about the topic. I met a super cool cat at AES a while back, Elijah Torn of Massive Music, and asked him for some thoughts about the importance of sonic branding


Sonic Branding and the Audio Branding Congress Pt. 1

September 28th, 2011 | by Laura Sinnott

The Audio Branding Academy (ABA), founded by three forward-thinking cats from Germany, brings awareness to the use of sound in brand communication in numerous ways, including holding the annual Audio Branding Congress. Pro Sound Effects will be participating in the 2011 congress and donating SONOPEDIA 2.0 to the winner of the Audio Branding Award



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