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Published on November 30th, 2011 | by Laura Sinnott

Pro Sound Effects Sponsors the Audio Branding Congress

aba pse Pro Sound Effects Sponsors the Audio Branding Congress

The Audio Brand­ing Con­gress was held in NYC on Novem­ber 17. Orga­nized by New York City’s Expan­sion Team, Pro Sound Effects was a proud spon­sor of this inspir­ing event.

The morn­ing was filled with the experts of the audio brand­ing field, aka sonic brand­ing, lead­ing dis­cus­sions and sem­i­nars rang­ing from Paul Kalbfeisch’s  sonic brand­ing story about Black­berry and U2, to the audio brand­ing ele­ments of the mar­ket­ing cam­paign for Verizon’s DROID mobile phone, devel­oped by Machine Head’s Stephen Dewey.  Other notable speak­ers included Nokia’s Tapio Haka­nen and Mar­tyn Ware of Sonic ID.

The after­noon was chock full of impres­sive sound brand­ing case stud­ies from com­pa­nies around the world.  The audi­ence chose the win­ning case study by plac­ing a mar­ble inside a pail, and the con­sen­sus was that it was an incred­i­bly dif­fi­cult deci­sion!  The even­tual win­ner, Wilbert Hirsch, took SONOPEDIA 2.0 across the Atlantic back to Germany.


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