Published on November 30th, 2011 | by Laura Sinnott
Pro Sound Effects Sponsors the Audio Branding Congress
The Audio Branding Congress was held in NYC on November 17. Organized by New York City’s Expansion Team, Pro Sound Effects was a proud sponsor of this inspiring event.
The morning was filled with the experts of the audio branding field, aka sonic branding, leading discussions and seminars ranging from Paul Kalbfeisch’s sonic branding story about Blackberry and U2, to the audio branding elements of the marketing campaign for Verizon’s DROID mobile phone, developed by Machine Head’s Stephen Dewey. Other notable speakers included Nokia’s Tapio Hakanen and Martyn Ware of Sonic ID.
The afternoon was chock full of impressive sound branding case studies from companies around the world. The audience chose the winning case study by placing a marble inside a pail, and the consensus was that it was an incredibly difficult decision! The eventual winner, Wilbert Hirsch, took SONOPEDIA 2.0 across the Atlantic back to Germany.