Audio Branding ABC2013_keyvisual

Published on June 18th, 2013 | by David Forshee

Announcing the 2013 Audio Branding Congress!

Pro Sound Effects is once again proud to spon­sor the 2013 Audio Brand­ing Con­gress, hap­pen­ing in Moscow later this year!

On Novem­ber 28th, experts from all over the world meet once again at the fifth Audio Brand­ing Con­gress to talk about the lat­est trends and inno­va­tions of the use of sound in com­mu­ni­ca­tion and prod­uct design. One high­light of the event will be the pre­sen­ta­tion of the Audio Brand­ing Award. Until July 13th, early bird dis­counts are available.

After pre­vi­ous events in Ham­burg, New York and Oxford, this year the Con­gress takes place in Moscow. The Audio Brand­ing Acad­emy from Ham­burg orga­nized the event in coop­er­a­tion with Russ­ian dig­i­tal sig­nage com­pany DigiSky, the Higher School of Eco­nom­ics Moscow and Hum­boldt Uni­ver­sity Berlin.

The motto of the Con­gress is “Sound Oppor­tu­ni­ties”. It stands for new oppor­tu­ni­ties of the inten­tional use of sound and silence in brand com­mu­ni­ca­tions as well as very promis­ing con­di­tions for the devel­op­ment of new busi­ness in the Russ­ian market.

Besides inspir­ing key notes and talks, the Con­gress pro­gram includes the show­cases of the nom­i­nees for the best prac­tice cases award, an excit­ing panel dis­cus­sion and the award cer­e­mony. Fur­ther­more, the results of the annual mar­ket sur­vey “Audio Brand­ing Barom­e­ter” will be presented.

Agen­cies and com­pa­nies have until August 30th to sub­mit their case stud­ies to the Audio Brand­ing Acad­emy and apply for the inter­na­tional dis­tinc­tion. Selected by an inter­na­tional expert jury, the six best sub­mis­sions will present their work at the Con­gress. The gold, sil­ver and bronze win­ners will be cho­sen by pop­u­lar vote of the Con­gress par­tic­i­pants. More infor­ma­tion about the appli­ca­tion details are avail­able at

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