Audio Branding ABAWARDS-2015

Published on March 6th, 2015 | by Andrew Emge

PSE Sponsors Audio Branding Awards 2015

We are proud to announce that Pro Sound Effects is spon­sor­ing the Audio Brand­ing Awards 2015!

Team PSE takes sound very seri­ously. So what bet­ter event to be a part of than one that rec­og­nizes sonic excel­lence? As part of our spon­sor­ship, we’ll be giv­ing away a PSE Mas­ter Library – that’s a $11,900 value – so you really don’t want to miss this.

The ABAWARDS 2015 will take place from May 27th to May 29th at the Hum­boldt Uni­ver­sity in Berlin. A diverse col­lec­tion of 11 brands from 8 coun­tries will com­pete for the tro­phy — view the full list and hear their sub­mis­sions here.

ABAWARDS2015 Humboldt Uni by Rolf Handke1 PSE Sponsors Audio Branding Awards 2015

Hum­boldt Uni­ver­sity, Berlin

An inde­pen­dent expert jury will then select 6 final­ists. These nom­i­nees will present their Best Prac­tice Case to the audi­ence on May 28th, com­pet­ing for the dis­tinc­tion of Gold, Sil­ver or Bronze. There will also be an Audi­ence Award.

“Fash­ion label, air­line com­pany or TV sta­tion – more and more brands rec­og­nize the need of a strate­gic sound con­cept. Espe­cially in the dig­i­tal age, the acoustic level offers a great poten­tial to develop the brand expe­ri­ence more com­pre­hen­sively,” says Dr. Cor­nelius Ringe from the Audio Brand­ing Acad­emy. ”We are impressed by the con­stantly increas­ing qual­ity of the works. They show that our indus­try has devel­oped to a great extent in recent years and that agency clients have higher demands now for content-based concepts.”

After the pre­sen­ta­tions, atten­dees are invited to a cruise on the River Spree fea­tur­ing live sound design by 25helicopters! Aboard a party boat, the ABAWARDS audi­ence will cel­e­brate the win­ners and explore Berlin at night.

Keep up with the ABA on Twit­ter for news and updates. Speak­ing of audio brand­ing, check out the Pro Sound Effects Audio Logo below… See you in Berlin!

 

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