Events and Parties audio_branding_congress

Published on September 28th, 2011 | by Laura Sinnott

Sonic Branding and the Audio Branding Congress Pt. 1

MassiveMusic logo RGB Sonic Branding and the Audio Branding Congress Pt. 1

Audio brand­ing, or sonic brand­ing, is a part of the audio post pro­duc­tion indus­try that crosses over with adver­tis­ing and mar­ket­ing.  Though some stu­dios like Audio­brain and Mas­sive Music have been offer­ing the ser­vice for years, this branch of brand­ing is still rel­a­tively untapped here in the United States beyond a hand­ful of inter­na­tional cor­po­ra­tions and studios.

logo 72dpi smaller better Sonic Branding and the Audio Branding Congress Pt. 1The Audio Brand­ing Acad­emy (ABA), founded by three for­ward think­ing cats from Ger­many, is help­ing to change that.  The ABA brings aware­ness to the use of sound in brand com­mu­ni­ca­tion in numer­ous ways, includ­ing hold­ing the anual Audio Brand­ing Con­gress.

This global event brings together a diverse group of pro­fes­sion­als, aca­d­e­mics, clients and even stu­dents that will present case studies, host dis­cus­sions and, of course, engage in stim­u­lat­ing con­ver­sa­tion.  Here are a few exam­ples of the goings-on:

Pro Sound Effects will be par­tic­i­pat­ing in the con­gress and donat­ing SONOPEDIA 2.0 to the win­ner of the Audio Brand­ing Award. Check out the Audio Brand­ing Acad­emy web­site for details.

Stay tuned, there’s more to come on the basics of audio branding!

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